Resources Library by ANA

Researching privatisations

The principal purpose of the paper is to show the help that Market Research Techniques gave to the decision makers of the biggest privatisation ever conducted in Spain. The authors start by describing the company, the aims of the privatisation and...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Pedro Moraleda, Juan Ferrer-Vidal

September 1, 1990

The post-socialist consumer

Hungary is one of those countries in Europe that have undergone a tremendous change during the last two years. This political change has basicly influenced economy and the actors of the market as well. The first part of this paper describes why...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Marta Hoffmann

June 15, 1990

Back to the future

The paper discusses the issues involved in creating and managing brands internationally. The growth of strong brands in their home market has historically been a long-term process which requires not only consistent, creative management, but also a...

Catalogue: Seminar 1990: Countdown to 1992

Author: Jon Wilkinson

June 15, 1990

The contribution of research to a successful new brand

The paper illustrates the launch and development of the Heinz 'Weightwatchers' brand from 1985 to 1990 with particular attention paid to the contribution of research to this development, i.e. why research was necessary and how the results impacted on...

Catalogue: Seminar 1990: New Product Development

Authors: Sue Nicholls, Alison Hollinrake

Company: Kraft Heinz Company

June 15, 1990

TV coverage of the 1992 Summer Olympics in Barcelona

This paper discusses the process involved in a network's acquiring the rights to telecast the Olympics and examines the role research played in NBC's decision to acquire the 1992 Summer Olympics in Barcelona. The paper will provide a brief historical...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: William S. Rubens

June 15, 1990

Qualitative research

This paper falls into two parts. First we consider the UK government’s use of qualitative research, looking both at the circumstances in which it is employed and the means by which it is assessed. Our initial and somewhat imprecise hypothesis -...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Michael Warren, Arnold Cragg

June 15, 1990

New product development

This is one of the key activities for most companies, whether to keep the current business up to date with changing market conditions or to find opportunities in markets which are new for the company concerned. There must be very few companies in the...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Peter M. Kraushar

June 15, 1990

Development of a Europe-wide strategy in the field of concrete products

The research showed clearly that if everybody is talking about the European market as a single market, the reality, especially in the construction sector, was definitely and strongly influenced by local practice, attitudes and habits. Therefore,...

Catalogue: Seminar 1990: Countdown to 1992

Authors: Herman Degans, Guy Morre

June 15, 1990

Staying in touch

There are many ways of staying in touch with the consumer. As a researcher, I would have to bring up both quantitative and qualitative research. Clearly, quantitative has a major role in understanding the consumer in a lot of detail. At the same...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Jay Faberman

June 15, 1990